Corporate communications writer specializing in employee engagement, health & wellness, emergency preparedness, change management and technology.

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When Internal Communications Go Wrong

Posted by on Aug 12, 2014 in EmployComm, homepage | 0 comments

You know when a communication goes wrong. The phone starts ringing with employees angry and upset. You receive negative emails and feedback. You’re scrambling to rewrite a new communication to correct the error. The result of one badly constructed email can created confused, misinformed and disgruntled employees and of course impacts employee engagement big time. I believe ten times out of ten the reason any communication goes wrong is because a proper foundation was never laid. Here’s five tips for creating internal...

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How to Write Copy for Your Mobile Website

Posted by on Jul 17, 2014 in homepage, MarComm | 0 comments

How to Write Copy for Your Mobile Website

There’s a trick to writing great copy for your mobile-optimized website. Read my guest blog post for snapmobl, who offers an easy tool for creating a mobile-optimized website in minutes.

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Why “Why” is the Critical Question to Answer in Employee Communications

Posted by on May 22, 2014 in EmployComm, homepage | 0 comments

Why “Why” is the Critical Question to Answer in Employee Communications

Whether you’re introducing a new benefit, kicking off a change initiative or simply sending a reminder, employees want to know why. And they want to know why right off the bat. We all want to know why. It’s the first question that comes to mind when we read or hear any communication. Consciously or subconsciously, we’re asking ourselves: Why should I care? We have so many other emails to open and read. If your subject line doesn’t answer the “why is this important to me now,” I might not even open it. Subject lines that provide the benefit...

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Five Questions to Ask BEFORE You Market Your Software Application

Posted by on May 21, 2014 in homepage, MarComm | 0 comments

Five Questions to Ask BEFORE You Market Your Software Application

1) Who’s my customer? Describe your customer in vivid detail — right down to the kind of socks he wears. You want to know everything about your customer — not every possible customer — but your ideal customer. What are his passions? What matters to her? What brings him joy? Once you know your customer inside and out, you’ll be able to direct your marketing in a way that captures your target customers’ interests. 2) What is my customer’s pain? Pain is the problem your customer is experiencing, such as a website that takes too long to...

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Empathy in Employee Communications Gets Results

Posted by on Mar 29, 2014 in EmployComm, homepage | 1 comment

Empathy in Employee Communications Gets Results

Empathy is understanding another person’s situation and relating to his emotions. We all have the capacity to empathize, but in business communications it’s often lost in the hustle to get the information out. With any communication plan, the first step is to know your audience. That’s where empathy comes in. Once you’ve defined your target audience, put yourself in their shoes for a moment and ask yourself the following: How much does my audience already know? If this is the third reminder about signing up for a...

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10 Shocking Statistics About Employee Engagement

Posted by on Mar 22, 2014 in EmployComm, homepage | 0 comments

10 Shocking Statistics About Employee Engagement

officevibe recently shared this graphic with some staggering statistics. I couldn’t help commenting on this. If 70 percent of US workers are not engage at work and highly engaged employees are 87 percent less likely to leave their companies, isn’t it time for companies to reconnect with their employees? Start the conversation today. Nothing helps morale more than open and transparent communication. Infographic crafted with love by Officevibe, the corporate team building and employee engagement...

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