Corporate communications writer specializing in employee engagement, health & wellness, emergency preparedness, change management and technology.

Technology Launch

Posted by on Apr 8, 2014 in MarCom Portfolio | 0 comments

Technology Launch

Client: Arcadia Software in Cologne, Germany

Objective: Introduce PhotoPerfect, a new photo editing software to professional and semi-professional photographers.

Strategy: Differentiate PhotoPerfect in the marketplace by emphasizing the benefits of key features, including time savings with batch processing and professional results with a simple three-step process.

Results: Successful launch, increased sales and high ratings in the industry.

Check it out at:


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